Industry: Events & FestivalsBringing Recovery to Festival Visitors 24/7
How R+ Labs introduced an entirely new retail experience with MAIKOZ
Customer Growth Journey
Every MAIKOZ deployment follows the same journey, from identifying an opportunity to building a connected retail network. This project is currently here:
Discover ── Design ── Launch ── ● Optimise── ○ Expand
The concept has been successfully launched and is operating in a live festival environment. The current focus is validating customer behaviour, gathering operational insights and preparing the concept for rollout across additional festivals and nightlife venues.
Next step: Expand the concept to new events and international locations.
The opportunity
R+ Labs develops innovative recovery products designed to help people recharge after intense physical activity, long nights and busy lifestyles.
During Portugal's Goat Community Festival, the team recognised an opportunity to make these products available whenever visitors needed them, not only when a staffed sales point happened to be open.
The ambition was simple.
Provide recovery products around the clock while testing an entirely new retail concept in a live festival environment.
The challenge
Festivals are dynamic environments where demand changes throughout the day and night.
Providing continuous service without additional staffing presents both operational and commercial challenges.
The solution needed to be quick to deploy, easy to manage remotely and capable of operating completely unattended throughout the event.
The MAIKOZ solution
R+ Labs partnered with MAIKOZ to deploy a connected Mini Cooler during the festival.
Using MAIKOZ Smart Retail Infrastructure, visitors could purchase recovery shots independently at any time of day or night through a fully cashless experience.
The platform also provided remote monitoring and operational control, allowing the concept to be managed efficiently throughout the event.
The Outcome
The installation successfully demonstrated that recovery products could be made available exactly when customers wanted them, without requiring additional staff or permanent retail infrastructure.
More importantly, it validated a completely new retail concept that can now be expanded to festivals, events and nightlife venues across Europe.
Results
✔ 24/7 product availability
✔ Fully unattended retail
✔ Fast deployment
✔ Excellent customer convenience
✔ Ready to scale internationally
Why this matters
Autonomous retail is not only about replacing existing stores.
It creates entirely new moments of sale in locations where traditional retail simply isn't practical.
The R+ Labs project shows how innovative brands can quickly test, validate and scale new retail concepts using connected Smart Retail Infrastructure.
Every entrepreneur starts with an idea. MAIKOZ provides the connected infrastructure that allows those ideas to become real retail experiences. From concept validation to international scaling, every solution combines smart hardware, cloud software and operational intelligence into one future-ready platform.
Project Overview:Customer: R+ LabsIndustry: Events & FestivalsCountry: PortugalProducts: Mini CoolerInfrastructure: MAIKOZ Intelligence Network
